Sign Care & Maintenance
A clearly identifiable sign on a business yields more profit than a mediocre sign or no signage at all.
1) The most important thing to consider when choosing a sign is to make sure that the shop you are doing business with has a clear concept of how to produce and assemble effective signage. An attractive sign can be a poor investment if it is not built to withstand the elements. Low quality components and poor support result in a less-than-expected sign life.
2) Many feel that once a sign is installed it never needs to be touched again. This common misconception is analogous to the life of an automobile: Would one buy a car and never care for the exterior? No! A sign should be cleaned with soap and water at least three times per year. Proper maintenance will increase the life of the sign and keep it looking new. A semiannual coating of spray-on car wax will also serve to protect the sign from the elements.
3) Wood signs and wood sign posts may also require touchups. Paint can be acquired from the sign shop you contracted and the touchup done yourself or, for a fee, the shop will often service the sign for you.